Strategic Marketing for High Tech and Innovations

Learnt from Prakash Bagri

1. Moore's law applies not only to the Processing Power but also to the storage and connectivity. All 3 are galloping ahead and the prices are falling. 
2. Intel was initially chasing the processing power (Hz) "S Curve" and were finding diminishing returns and also finding that the pursuit will lead them to quickly hit the "heat barrier" which will need bulkier heat sinks and fans to operate the chips. They changed the "S Curve" just in time and went after chips running on lower voltage and hence wont need bulky heat sinks. This created Centrino which opened the laptop market in a big way.
3. "Feature Fatigue" is when you give so many features that the choice overwhelms and acts against itself