- Relevance (Idea should be relate to the need of key stakeholder)
- Revolutionary (Is the idea a Game Changer)
- Rapid (Can it be done rapidly or fast)
- Rough (Can it be done on a small scale/ Locally in low budget
- Right (Is the idea focusing on the right issue)
- Relationally (Can it make optimum use of resources)
- Replicable (If it works, Does the ides have potential for scale up)