Teaching Workshop By Dipak Jain

Abraham Koshy : Conceptual understanding of the teaching process

Innovations can be in the following areas

1. Theme ( Objective, Purpose, Title ) 
2. Content 
3. Pedagogy 
4. Learning Facilitators
5. Assessment of Learning

Participant characteristics : Prof TV Rao has done some good work in the area of sociological preferences and psychological orientation of the learners. It shows that the belief in hard work is going down. And that students do not like to be pushed in the class. Idealism vs pragmatism.

There can be 3 types of content

1. What is happening ( Bring reality and environment in the class)
2. what should be done ( rules and tools for action )
3. Why should they be doing it ? why is it happening ? ( conceptual )

How to involve the participant

1. Kindle interest
2. Excite them about the subject
3. Nurture exploration and discovery

Class exercises

1. Go to 3 customers .. arrive at principles in the class !
2. Write down how do you buy ... arrive at principles in the class !
3. Visit jewelry shop / vegetable vendor ... observe ... and report ( one principle ...)

Dr Y L R Moorty's session

Questions which create interest

1. How and when to charge a premium ?
2. How and when to crash prices ?
3. How to find out what is important to the customer ?
4. Who are really my competitors ?
5. How should Indian companies fight MNCs ?
6. How to identify Key Success factors ?

Dr Sharad Sarin's Session

Different groups are asked to present

1. Common sense approach
2. Out of box approach
3. Conceptual approach
4. Integration of all appoaches

THE BEST PLACE TO LEARN MARKETING IS "MARKET PLACE"

SMART BOOK COMPILATION
3RD PARTY LEARNING AND TEACHING
INTERPRETIVE IMMERSION

DO NOT TRY ASSESSMENT OF LEARNING BUT ASSESSMENT FOR LEARNING