Total Pageviews

Wednesday, March 9, 2011

Red Book Day

Red book is a compendium of articles. Each student group 'teaches" the class the essence of the article assigned to them. The students were expectedly articulate. But they put too much material on each slide. I was confused whether to read the slide or listen to the presenter. Don't they know that the slide is an "aid" but the presenter is the student herself. They also did not realize that less is more. The less you speak, and more slowly you speak, the better the impression.

The students did not seem to notice a very fundamental contradiction. They were not even aware they were "parroting" from the article without giving their own opinion - in life you cannot operate without a mind of your own.  Some students argued for "customer focus" (wear customer goggles, do not think of products but only of customer needs and behaviors etc) whereas others showed tools which were "product" based ( like BCG matrix ). Dont they realize there was a contradiction? Marketing should actually be a bridge between what the customer needs and what the company wants to do.

No comments:

Post a Comment